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Life insurance is easily put off, and many people simply go without it until something changes. 

“People typically buy life by life insurance at a certain life event,” says Melbourne O’Banion, CEO cofounder of online life insurance agency Bestow. Getting married, making a career move, or facing some sort of outside event, like a death in the family, often gets people thinking about their life insurance coverage.

For most people, getting a term life insurance policy is the best way to make sure expenses are covered and dependents are taken care of if someone dies unexpectedly. Term life insurance provides coverage for a set number of years at a fixed monthly price, which then expires if not paid out. And, it’s affordable — term policies can cost as little as $20 per month, depending on factors like your health history and risk level.

But, you don’t have to wait for something to change in your life to get coverage. In fact, it’s probably cheaper not to. Life insurance gets more expensive with each year you wait. If you think you’ll need it in the future, there’s no reason to wait.

We asked O’Banion for some of the life events he’s seen inspire people to take the plunge and sign up — just in case you want to get ahead of the curve.